Sony Latin Iberia COO Maria Fernandez Has made It a personal Goal in order to Mentor Execs For the Famous people

While the COO/professional vice president away from Sony Latin Iberia, Maria Fernandez the most powerful members of Latin songs. She not simply operates the functional and monetary areas of the latest prominent Latin music team but is plus a musician and you may government-forward government just who oversees their own numerous departments with a famously empathetic build.

This week, Fernandez’s tasks are in the lead, since the RIAA Remembers, that is honoring Latin songs this current year, revealed it actually was taking their because industry government of the season to own 2023. Fernandez could well be feted throughout a ceremony in the Arizona, D.C., to your Tuesday (Sept. 19) next to Gloria Estefan (Icon), Emilio Estefan (industry trailblazer), Sebastian Yatra (singer of the season) and you may agencies Veronica Escobar and you can Maria Elvira Salazar (policymakers of the year).

Maria Fernandez, EVP/COO from Sony Tunes Latin Iberia on ‘Latin Hitmaker’ Podcast

An indigenous away from Venezuela just who already been her occupation for the media, Fernandez is a loans whiz just who entered Sony since the CFO and flower into rank off COO five years in the past. Her character longer during the pandemic whenever she generated mentoring and you can training young professionals a main section of their unique business and you may a good individual purpose. She today oversees new strategic strategy of your own team and all of of their various other procedures, in addition to money, some one feel, tech and you will purchases, which is continuously working in huge musician purchases. And you may prior to the RIAA Honors, Fernandez is Billboard’s Professional of your Month.

Right here, Fernandez discusses her money records, their unique role once the a guide within her community and the condition of Latin songs around the globe. “It’s one minute in history if you possibly could demonstrate that Latin music is not only that genre, and the simple fact that we have unbelievable artisans symbolizing each one of these types and you can seeing that towards the worldwide charts may be very fulfilling.”

I do believe I give the more proper, monetary and you will operational section the latest understanding of artists’ means and therefore how exactly we can also be organize our selves to include men and women requires for the everything you we create. As an instance https://kissbrides.com/no/hot-guatemalanske-kvinner/, an artist may wish to create a far more costly videos given that he’s got a creative eyes. Regarding a solely monetary perspective, you won’t pick money regarding you to definitely investment due to the fact online streaming of one’s films wouldn’t compensate for the amount of financing. But when you understand why that’s essential for the newest artist and how it suits to the whole strategy, not merely would you understand the reasoning off what you would like to-do, you could sell.

Typically, the newest monetary classification ‘s the team that says zero so you can everything. And there’s difficult involving the innovative and you can economic communities. Anything we have been looking to manage more info on try build sure both sides discover for every single other people’s needs. By the way, you could potentially state a similar thing when we’re these are team just like the base of the viewpoints within our area try that we has actually one or two rosters: musicians and you may group, and we have to take care of both of them. Need celeb staff and you may executives to handle superstar painters.

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In my opinion you will be uncommon where your performs commonly and you may directly having executives. I cannot let you know how frequently a manager possess advised myself, “I’m meeting with Maria Fernandez today.” What goes on whether your mutual requires you should never fall into line?

We work on numerous executives and possibly you will find good logic as to the reasons an employer requires things due to their singer, but that require doesn’t necessarily line up with the demands for the reason that second. But it is usually [about] how to make yes we all know both regardless if our company is not necessarily gonna be on the same page. For me, simple fact is that chatting. The way i view it, our company is right here to help you suffice. We’re right here and also make some thing smoother, [even] with all the limits we have inside the a firm and you can and make yes i follow process.